Air Jordans: Demanding the Brand Vocabulary

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What is a logo?

Back

A symbol or image used to identify a company.

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What does controversy mean?

Back

An argument that involves a big group of people who disagree strongly about something.

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What is the logo of Air Jordans?

Back

A picture of a basketball player jumping, easy to spot on the shoes.

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What is demand?

Back

The desire to purchase things at a certain time and for a certain price.

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What are endorsements?

Back

Support or approval from a famous person to promote a product.

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What is apparel?

Back

Clothing or garments.

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What does launch mean in marketing?

Back

To introduce a new product to the market.

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What are royalties?

Back

Payments made to the owner of a product for the use of their brand or idea.

Front

Who is Michael Jordan?

Back

A famous basketball player known for his endorsements and the Air Jordan brand.

Front

What is a brand?

Back

A name, term, design, or symbol that identifies a seller's products.