Entrepreneurship- Chapter 4 Review

Flashcard
•
Business
•
9th - 12th Grade
•
Hard
Wayground Content
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31 questions
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1.
FLASHCARD QUESTION
Front
A report portraying details about a typical customer
Back
customer profile
2.
FLASHCARD QUESTION
Front
The specific group of people a business focuses on selling to
Back
target market
3.
FLASHCARD QUESTION
Front
The process or technique of promoting, selling and distributing a product or service.
Back
marketing
4.
FLASHCARD QUESTION
Front
A business tool that evaluates a company's strengths, weaknesses, opportunities, and threats
Back
SWOT analysis
5.
FLASHCARD QUESTION
Front
The method of choosing a target market
Back
market identification
6.
FLASHCARD QUESTION
Front
a process dividing a market into categories based on common characteristics
Back
market segmentation
7.
FLASHCARD QUESTION
Front
The percentage of the market for a product or service that a company supplies
Back
market share
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