Entr

Front

Which of the following is a type of intangible business property that is protected by law: Acreage, Inventory, Trademark, Equipment?

Back

Trademark

Front

Basic torts relating to businesses often involve disputes concerning

Back

defamation.

Front

Which of the following is a characteristic of a business-format franchise:
- The name of the business is chosen by the franchisee.
- Products are bought directly from the supplier.
- It is the least popular franchise arrangement.
- Continuous assistance is provided by the franchisor.

Back

Continuous assistance is provided by the franchisor.

Front

Limited liability, indefinite length of life, ease of expansion, legal entity, and transfer of ownership are considered advantages of a

Back

corporation.

Front

Channels of distribution benefit consumers by

Back

making a variety of products available to them.

Front

For which of the following markets would producers use a short channel of distribution: Local consumers, Generation X, Baby boomers, Senior citizens?

Back

Local consumers

Front

If a business considers where the consumers are and who they are before selecting a channel of distribution, the business is considering the __________ factor.

Back

market

Front

What do business employees often need to do before they are able to write proposals?

Back

Research the problem

Front

Which of the following is an example of a manager developing a policy that impacts customer relations: Increasing use of security devices, Extending business hours on weekends, Revising bookkeeping procedures, Scheduling employees' work hours

Back

Scheduling employees' work hours

Front

What should a successful brand promise be able to do?

Back

Communicate an appealing benefit.