MKTG

Front

Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?

Back

Appropriation

Front

The ZRB Company promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n)

Back

bilateral contract.

Front

Which of the following is the most common channel of distribution for consumer goods: Producer to consumer, Producer to retailer to consumer, Producer to wholesaler to retailer to consumer, Producer to agents to wholesaler to retailer to consumer

Back

Producer to wholesaler to retailer to consumer

Front

What type of law is violated when a supplier requires intermediaries to enter into tying agreements?

Back

Antitrust

Front

Although implementing slotting fees can help a business offset risks and cover stocking costs, it can become an ethical issue if it reduces competition.

Back

reduces competition.

Front

Alpha's Pizza and Bravo's Pizza are two restaurants that are in a horizontal conflict known as a price war. This conflict will most likely have a _________ impact on consumers by _________ prices.

Back

negative; reducing

Front

One way for an audience to show that it supports a speaker's opinion is by _________ the speaker.

Back

applauding

Front

What do environmental distractions to active listening include?

Back

Poor lighting and noise

Front

One of the disadvantages of using nonverbal communication is that it

Back

may not be interpreted accurately.

Front

Pablo takes a telephone call for a coworker. So that Pablo's coworker can follow up with the telephone caller, he should ask the caller for his/her: name, organization, and telephone number; name, current address, and extension number; telephone number, last name, and zip code; telephone number, last name, and address.

Back

telephone number, last name, and address.