Marketing Planning - Part 2 of 2

Front

What is a primary goal of market segmentation?

Back

To identify distinct customer groups for targeted marketing

Front

Which of the following would be considered a psychographic factor? Age, Lifestyle preferences, Geographic location, Income level

Back

Lifestyle preferences

Front

In demographic segmentation, which characteristic is least likely to be considered? Hobbies, Age, Gender, Income level

Back

Hobbies

Front

A SWOT analysis is most useful during which stage of marketing planning? Options: Budget allocation, Identifying marketing strategies, Evaluating promotional effectiveness, Reviewing sales goals

Back

Identifying marketing strategies

Front

Which term refers to promoting products to the broadest audience possible without segmentation?

Back

Mass marketing

Front

What is an example of a business using behavioral segmentation?

Back

Targeting frequent travelers with loyalty rewards

Front

What is a niche market most likely to focus on?

Back

A specific and specialized customer group

Front

Which is an example of geographic segmentation?

Back

Marketing snow tires in colder regions

Front

What is the primary advantage of mass marketing?

Back

Broader reach and appeal to more customers

Front

In a SWOT analysis, which factor would 'new competitors entering the market' fall under?

Back

Threat