
Upshaw's Review

Flashcard
•
Other
•
10th Grade
•
Hard
Wayground Content
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101 questions
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1.
FLASHCARD QUESTION
Front
What are the traditional four P's of marketing?
Back
Product, Price, Place, Promotion
2.
FLASHCARD QUESTION
Front
According to the text, the perception your target audience has of your product is known as:
Back
Positioning
3.
FLASHCARD QUESTION
Front
Which element of the marketing mix involves how you sell and distribute your product?
Back
Place
4.
FLASHCARD QUESTION
Front
What does the "place" in the marketing mix refer to?
Back
Distribution strategy of the product
5.
FLASHCARD QUESTION
Front
In what section of your marketing plan would you plan the message you want to use to promote your product?
Back
Promotion Strategy
6.
FLASHCARD QUESTION
Front
Which of the following is NOT a category typically included in the promotion section of a marketing plan? Advertising, Public Relations and Publicity, Direct Marketing, Financial Analysis
Back
Financial Analysis
7.
FLASHCARD QUESTION
Front
What is the key message highlighted in the pricing strategy example of the seafood dinner entree?
Back
Quality and value matter more than low pricing.
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