Advertising Flashcard

Front

Advertising media that uses sight, sound, motion, and color to send advertising messages

Back

Television

Front

A Billboard is an example of: print media, Transit Ad, broadcast media, online media

Back

print media

Front

Marketers must decide which type of media will most effectively convey their message for the least amount of __________

Back

Money

Front

The instrument used or source  of communication that businesses use to send a message is known as:

Back

Media/Medium

Front

Fonts on a billboard should be easy to __________.

Back

Read/see

Front

This broadcast medium is capable of reaching 90% of the market, can be highly segmented based on demographics, & costs much less than television ads.

Back

Radio

Front

Ads in this form of print media are more expensive and take longer to produce than newspaper ads, but have a longer lifespan and may reach a more specific target audience than newspaper.

Back

Magazine

Front

One of the oldest types of advertising media: Print, Broadcast, Internet, Outdoor

Back

Print

Front

A(n) ____________________ ad is an advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites.

Back

Banner ad

Front

Advertising that presents information about a business’s contributions to the community rather than about the business’s products is called ____________________ advertising.

Back

institutional advertising.