Advertising Final 2.0

Front

What does the "E" in the PESO model stand for?

Back

Earned

Front

What distinguishes paid media from other types of media?

Back

It involves the business spending money.

Front

What does the "P" in the PESO model stand for?

Back

Paid

Front

What does the "P" in the PESO model stand for?

Back

Paid

Front

What does the "S" in the PESO model stand for?

Back

Shared

Front

Which of the following is an example of paid media? Blog comments, Word-of-mouth referrals, Sponsored social media ads, Customer testimonials

Back

Sponsored social media ads

Front

What does the "O" in the PESO model stand for?

Back

Owned

Front

An email newsletter sent to your subscribers.

Back

Owned

Front

A YouTube Video Ad

Back

Paid

Front

A news article written about your company in a major newspaper.

Back

Earned