Introduction to Marketing

Introduction to Marketing

Assessment

Flashcard

Business

University

Hard

Created by

Brian Jud

Used 1+ times

FREE Resource

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13 questions

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1.

FLASHCARD QUESTION

Front

What is marketing often mistaken for?

Back

Marketing is often mistaken for advertising or personal selling, but it is much more than that.

2.

FLASHCARD QUESTION

Front

What does marketing bring to a company?

Back

Marketing brings in customers, and customers bring in money. It also helps build brand equity and the company's reputation.

3.

FLASHCARD QUESTION

Front

How does marketing help a company stay competitive?

Back

Marketing helps a company stay ahead of the competition by engaging customers and learning from customer relationships.

4.

FLASHCARD QUESTION

Front

Define marketing as an exchange relationship.

Back

Marketing is an exchange relationship between a firm and its customers, where the customer wants something from the firm, and the firm wants something from the customer.

5.

FLASHCARD QUESTION

Front

What can be marketed?

Back

Almost anything can be marketed, including goods, services, experiences, events, people, ideas, information, and places.

6.

FLASHCARD QUESTION

Front

Why is marketing management important?

Back

Marketing management is important because it helps educate the marketplace and has evolved from a function to an organization-wide philosophy.

7.

FLASHCARD QUESTION

Front

What are the 5Cs of marketing?

Back

The 5Cs of marketing are customer, company, context, collaborators, and competitors.

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