Marketing Final

Front

What is the main focus of marketing? Options: a. Product development, b. Customer needs, c. Profit maximization, d. Advertising campaigns

Back

Customer needs

Front

Which of the following is NOT one of the 4P's of Marketing? a. Product, b. Price, c. Promotion, d. Packaging

Back

Packaging

Front

What determines success in marketing? Options: Identifying customer needs and developing superior products, Maximizing profit margins and reducing costs, Creating the most innovative advertising campaigns, Expanding into international markets rapidly

Back

Identifying customer needs and developing superior products

Front

What is the marketing mix?

Back

A combination of product, price, place, and promotion.

Front

Which of the following is an example of a good? a. Car repair, b. Athletic shoes, c. Financial consulting, d. Hair styling

Back

Athletic shoes

Front

What is the primary purpose of target marketing?

Back

To better understand potential customers.

Front

Which of the following is NOT a characteristic considered when searching for the right target market? a. Demographics, b. Psychographics, c. Geographics, d. Economics

Back

Economics

Front

What does the 'Place' in the 4P's of Marketing refer to?

Back

The methods used to make products available to customers.

Front

Which marketing standard involves gathering and using information about customers to improve business decision making?

Back

Marketing Information Management

Front

What is the definition of a target market?

Back

A group of potential customers to whom a company wants to sell its products and services.