Mid - Term AM

Front

What are the ethical considerations of psychological pricing?

Back

It manipulates consumer perception and can lead to impulsive buying.

Front

What psychological effect does charm pricing create?

Back

It makes prices appear lower than they are.

Front

What is the strategy of bundle pricing?

Back

Offering multiple products for a single price

Front

How can price affect consumers' perception of product quality and brand prestige?

Back

Higher prices can lead to perceptions of higher quality and prestige.

Front

What is the first piece of information called in price anchoring, a cognitive bias where individuals rely heavily on the first piece of information they receive when making decisions?

Back

Anchor

Front

Why is transparency important in pricing, and what obligations do businesses have?

Back

Transparency builds trust and ensures fair competition; businesses must disclose pricing details.

Front

What is Digital Marketing in the context of the promotional mix?

Back

A form of online advertising

Front

Which platform is commonly used for social media marketing in B2C campaigns? Options: Linkedln, MySpace, Tumblr, Instagram

Back

Instagram

Front

What is the first step in creating a marketing budget?

Back

Identify your marketing goals

Front

Which of the following is an example of sales promotion? A television commercial, A press release, A discount coupon, A cold call from a salesperson

Back

A discount coupon