Marketing Strands 1-3

Front

When Carl checked out of his hotel, he completed a research form rating the hotel's service, food, and accommodations. This is an example of what marketing core function?

Back

marketing information management

Front

What does a miniature golf business provide to its customers?

Back

a service

Front

The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music consumers. What type of data would be helpful in this endeavor?

Back

psychographic

Front

In economic terms, land, labor, and capital refers to

Back

factors of production

Front

What is the term for the struggle between companies for customers?

Back

competition

Front

Informing, persuading, or reminding potential customers about a good or service is called________.

Back

promotion

Front

Information about the values and attitudes that shape consumers' lifestyles is called___________.

Back

psychographics

Front

The four basic marketing decisions are price, place, ______________, and promotion.

Back

product

Front

In an economic system that allows _____________, a company can charge any price without threat from a competing company.

Back

monopolies

Front

DECA, the Red Cross and the Girls Scout of America are considered ____________________ organizations.

Back

non profit