Marketing Flashcard

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others
•
12th Grade
•
Hard
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66 questions
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1.
FLASHCARD QUESTION
Front
What type of promotional tool is ACME Shoe Company using by having athletes put pictures of their shoes on Instagram?
Back
social media
2.
FLASHCARD QUESTION
Front
Which of the 5 Ps is preventing Mike's Hamburger Joint from successful marketing?
Back
place
3.
FLASHCARD QUESTION
Front
What is the purpose for brainstorming and screening in product service management?
Back
generate new product ideas
4.
FLASHCARD QUESTION
Front
What are concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase?
Back
objections
5.
FLASHCARD QUESTION
Front
This market segmentation involves segmenting a market based on rate of use, shopping patterns, or product benefits
Back
behavioral/product benefits
6.
FLASHCARD QUESTION
Front
This market segmentation refers to statistical data or information concerning a person's age, gender, income level, occupation, etc.
Back
demographic
7.
FLASHCARD QUESTION
Front
This market segmentation refers to segmenting a market based on where people live
Back
geographics
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