Marketing Flashcard

Front

What type of promotional tool is ACME Shoe Company using by having athletes put pictures of their shoes on Instagram?

Back

social media

Front

Which of the 5 Ps is preventing Mike's Hamburger Joint from successful marketing?

Back

place

Front

What is the purpose for brainstorming and screening in product service management?

Back

generate new product ideas

Front

What are concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase?

Back

objections

Front

This market segmentation involves segmenting a market based on rate of use, shopping patterns, or product benefits

Back

behavioral/product benefits

Front

This market segmentation refers to statistical data or information concerning a person's age, gender, income level, occupation, etc.

Back

demographic

Front

This market segmentation refers to segmenting a market based on where people live

Back

geographics

Front

If the price of corn increases, what will happen to the quantity demand of corn? Think about the Law of Demand and customer preferences.

Back

decreases

Front

A company engaged in Business to Business (B2B) marketing would focus on which type of client?

Back

decision-maker in a business

Front

What is the term used to describe a group of people that an organization has decided to aim its marketing efforts towards?

Back

target market