*Ethos, Logos, Pathos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes the speaker's authority and trustworthiness on a subject.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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How does Ethos function in persuasion?

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Ethos functions by establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Logos function in persuasion?

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Logos functions by presenting logical arguments and evidence, appealing to the audience's rationality.

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How does Pathos function in persuasion?

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Pathos functions by appealing to the audience's emotions, creating a connection that can influence their decisions.

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Example of Ethos in advertising?

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A commercial featuring a well-known doctor endorsing a health product to establish credibility.

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Example of Logos in advertising?

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An advertisement that presents statistics about the effectiveness of a product to persuade consumers.

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Example of Pathos in advertising?

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A charity ad showing images of suffering animals to evoke sympathy and encourage donations.

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What is the primary goal of using Ethos?

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The primary goal of using Ethos is to build trust and credibility with the audience.