Dave Ramsey- Chapter 6

Front

What is a common marketing strategy that involves providing financing options to customers?

Back

Providing financing options is a marketing strategy that allows customers to purchase products by paying over time, making it easier for them to afford larger purchases.

Front

True or False: A good salesperson will answer a question with a question.

Back

True. This technique helps to clarify the customer's needs and guide the conversation.

Front

What does '90-days-same-as-cash' refer to in marketing?

Back

It refers to a financing method where customers can purchase a product and pay for it later without interest for the first 90 days.

Front

Define opportunity cost.

Back

Opportunity cost is the financial opportunity that is given up when you choose to spend your money on one option instead of another.

Front

True or False: Young single adults should find an accountability partner for discussing big purchases.

Back

True. Having an accountability partner can help individuals make better financial decisions.

Front

What is personal selling?

Back

Personal selling is a marketing strategy that involves direct interaction between a salesperson and a customer to persuade them to purchase a product.

Front

What is the purpose of repetition in marketing?

Back

Repetition in marketing aims to reinforce a message or brand in the consumer's mind, increasing the likelihood of purchase.

Front

What is product positioning?

Back

Product positioning is the process of establishing a brand or product in the minds of consumers relative to competitors.

Front

What is the role of media in marketing?

Back

Media serves as a channel to communicate marketing messages to potential customers, including advertisements on TV, radio, online, and print.

Front

Define accountability partner in financial decision-making.

Back

An accountability partner is someone who helps you stay accountable for your financial decisions, providing support and guidance.