Persuasion and Marketing Flashcard

Front

To ______________ someone is to convince that person to take the course of action you propose.

Back

persuade

Front

Persuasive messages generally follow a communication model called ______________.

Back

AIDA

Front

The ______________ propaganda technique repeats the name of the company, product, or other item being promoted.

Back

repetition

Front

Steps to get from point A to point B are ______________.

Back

directions

Front

A(n) ______________ asks the reader for some type of action or response.

Back

call to action

Front

______________ consists of persuasive activities that identify, anticipate, and satisfy customer needs.

Back

Marketing

Front

The ______________ propaganda technique uses the emotion evoked by a symbol to encourage action without directly referring to it.

Back

transfer

Front

______________ influences the audience with biased information and uses emotion rather than logic to persuade the audience to take action.

Back

Propaganda

Front

The ______________ propaganda technique encourages the audience to become part of a group or act because other people are acting in the same way.

Back

bandwagon

Front

A company website may also have a ______________ page that provides answers to common customer questions.

Back

FAQ