SEM Ch 8

Front

All activities associated with the sale, distribution, & promo of a sports event

Back

event marketing

Front

Companies send out _____ when they want news coverage for something they've done.

Back

press releases

Front

Which of the following could be part of a promotional mix? promotion, advertising, personal selling

Back

all of the above

Front

Which of the following is a way to determine a budget?
Options: Percentage of sales, outdoor advertising, objective-and-task method, competitive parity

Back

Percentage of sales

Front

Promotional advertising has the goal of...

Back

selling an item being promoted

Front

An example of print media is...

Back

stadium signage

Front

Which is NOT a function of promotion in sports? Options: generate sales, attract a large audience, create negative ads of competition, help create a positive image

Back

create negative ads of competition

Front

Publicity is free.

Back

TRUE

Front

Which form of advertising has declined in usage over the last 10 years? Options: social media banners, pop-up ads, newspaper ads, text message ads

Back

newspaper ads

Front

What are the 4 P's of Marketing?

Back

Price, Promotion, Product, Place