Marketing Midterm Exam

Front

Advertising designed to increase sales is known as ?

Back

Promotional Advertising

Front

The main purpose of advertising is to present a message that discourages the customer to buy the product or accept the ideas. True or False?

Back

False

Front

________ ________ is written advertising that may be included in everything from newspapers and magazines to direct mail, signs and billboards.

Back

Print Media

Front

Which of the following is a type of print media? Newspaper, Magazine, Direct-Mail, All of the above

Back

All of the above

Front

Radio and television are both examples of broadcast media.

Back

True

Front

_______ _________ involves placing advertising messages on the internet.

Back

Online Advertising

Front

Newspaper advertising rates are classified into which two categories? Options: Display and Classified, Display and Network, Network and Classified, None of the above

Back

Display and Classified

Front

Transit advertising uses public transportation facilities to bring advertising messages to people. The accomplish this by doing which of the following? Printed posters found inside business and commuter trains, Exterior posters on outside of taxis, Station posters located near or in subways and in railroad, bus, and airline terminals, All of the above

Back

All of the above

Front

Combination of the different types of promotion

Back

Promotional Mix

Front

any form of communication a business or organization uses to inform, persuade, or remind people about its products.

Back

Promotion