Semester Exam for Digital Media

Front

In typography, what term describes the overall style or design of a typeface?

Back

Font

Front

What term describes the vertical space between lines of text?

Back

Leading

Front

One should try to have no more than ____ fonts on a project?

Back

Three

Front

What is the term for the decorative lines that end a section of text?

Back

Serif

Front

What design principle involves the consistent use of similar elements throughout a design?

Back

Repetition

Front

This propaganda technique tries to relate to the average person or audience

Back

Plain Folk

Front

This propaganda technique links one emotional idea to another unrelated idea

Back

Transfer

Front

This propaganda technique uses a word or phrase to imply two different meanings

Back

Double Entendre

Front

When the weight of the design is evenly distributed this is considered

Back

Balance

Front

The arrangement of text, images and/or graphics is

Back

Layout