Which data collection technique involves observing and recording consumer behavior?
Market Research Flashcard

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•
Business
•
12th Grade
•
Hard
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1.
FLASHCARD QUESTION
Front
Back
observational research
2.
FLASHCARD QUESTION
Front
What is the purpose of survey design in market research?
Back
To gather data and insights from a target audience for informed business decisions.
3.
FLASHCARD QUESTION
Front
What is the difference between primary and secondary market research?
Back
Primary market research involves collecting data directly from the source, while secondary market research involves using existing data that has already been collected by someone else.
4.
FLASHCARD QUESTION
Front
Which data collection technique involves gathering information from a small group of people?
Back
focus group
5.
FLASHCARD QUESTION
Front
What are the advantages of using surveys for market research?
Back
Surveys provide a quick and cost-effective way to gather large amounts of data from a diverse group of people.
6.
FLASHCARD QUESTION
Front
What are the limitations of using secondary market research?
Back
Outdated or inaccurate information, lack of specificity to research objectives, and limited control over data collection process.
7.
FLASHCARD QUESTION
Front
Which data collection technique involves analyzing existing data sources?
Back
Secondary data analysis
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