Chapter 13 Marketing

Front

What is a group of customers who share common wants and needs?

Back

market

Front

What is the process of creating, promoting, and presenting a product or service to meet the wants and need of consumers, wherever they are?

Back

marketing

Front

What do companies use to build and maintain relationships with their customers? Options: relationship marketing, marketing mix, target marketing

Back

relationship marketing

Front

What is product, price, place, and promotion?

Back

marketing mix

Front

What is a pathway to direct products to consumers?

Back

channel of distribution

Front

What occurs when goods or services are sold from the producer directly to the customer?

Back

direct distribution

Front

What involves one or more intermediaries? Options: indirect distribution, direct distribution, channel of distribution

Back

indirect distribution

Front

Break-even point is the point as which total revenues equals total costs and expenses of developing and offering a product or service.

Back

true

Front

What is the gathering and analysis of information on the size, location, and makeup of a market?

Back

market research

Front

What involves determining the wants and needs of customers and providing them more efficiently and effectively than competitors?

Back

marketing concept