Marketing Basics

Front

Marketing occurs where: At school, At restaurants, At the movies, All of these

Back

All of these

Front

Intangible goods, such as a movie ticket or an insurance company.

Back

services

Front

The idea that companies need to satisfy their customers while also trying to reach their company’s goals.

Back

marketing concept

Front

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

Back

marketing

Front

Potential customers with shared needs who have the desire and ability to buy a product.

Back

market

Front

Basic necessities such as food, clothing, shelter.

Back

needs

Front

Tangible goods, such as a baseball, or a cellphone.

Back

goods

Front

Marketing encourages and facilitates trade between nations.

Back

True

Front

Things that people desire based on personality, experiences, or information about a product.

Back

wants

Front

Marketing is often described in terms of the '4P's.' The four P's include all of the following except: Product, Price, People, Promotion

Back

People