Marketing Principles Midterm Review

Front

The marketing mix is..

Back

The combination of the four basic marketing strategies

Front

What are the four basic p's of the marketing mix?

Back

Price, Product, Place, Promotion

Front

Using factors such as age, gender, and race is using what type of market segmentation?

Back

Demographics

Front

If you market your product in America and in Europe this is what type of market segmentation

Back

Geographic

Front

You are marketing a new piece of fitness equipment and decide to send out flyers to members of a local gym. This is an example of what type of market segmentation?

Back

Behavioral

Front

You decide to use your target market's attitudes and personalities as a form of market segmentation. This is an example of...

Back

Psychographics

Front

You live in a country where jobs are assigned and the government has total control of the economy. This is ....

Back

Communism

Front

You read about a civilization that existed many years ago with no organized government and whose economy was based on bartering for goods. This is an example of what type of economy?

Back

Traditional

Front

Components of capitalism include..

Back

Market economy with limited government intervention

Front

Product is

Back

the goods and services a business provides to sell to the market