Pathos, Logos and Ethos

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or happiness.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Ethos?

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Ethos is a rhetorical appeal to credibility and ethics. It establishes the speaker's or writer's authority and trustworthiness.

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Give an example of Pathos in advertising.

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An advertisement showing sad animals in shelters to evoke sympathy and encourage adoption.

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Give an example of Logos in advertising.

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An advertisement that presents statistics about the benefits of a product, such as '9 out of 10 dentists recommend this toothpaste'.

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Give an example of Ethos in advertising.

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An advertisement featuring a well-known doctor endorsing a health product to build trust.

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How does Pathos affect decision-making?

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Pathos can influence decision-making by appealing to emotions, making people more likely to act based on feelings rather than logic.

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How does Logos affect decision-making?

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Logos influences decision-making by providing logical reasoning and evidence, leading people to make informed choices.

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How does Ethos affect decision-making?

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Ethos affects decision-making by establishing trust in the speaker or brand, making the audience more likely to accept their message.

Front

What type of persuasion is used when an ad appeals to emotions?

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Pathos.