Intro to Graphics and Design: Typography Flashcard

Front

What is typography?

Back

The study of all elements of type including the shape, size and spacing of the characters.

Front

_________________ is repeating familiar elements to focus your audience’s attention.

Back

Uniformity or consistency

Front

__________________ is making sure the audience can read and understand your text.

Back

Legibility

Front

Creating interest and distinguishing different types of information with different typefaces is called ________________________.

Back

contrast

Front

____________________ is white type on a dark background and is designed to make type stand out.

Back

Reverse Type

Front

This term originally included typeface, style and size, but now it is interchangeable with typeface. What is it?

Back

font

Front

A font without additional attributes such as italics

Back

Roman

Front

Fonts used for display purposes

Back

decorative

Front

A(n) ____________ is a typeface and all its variants such as Times New Roman regular, italic and bold

Back

Font Family

Front

_____________ fonts are designed to imitate handwriting.

Back

Script