Ethos, Logos, & Pathos

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What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes the speaker's authority and trustworthiness on a subject.

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What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos in a statement?

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"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

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Example of Pathos in a statement?

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"They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process."

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Example of Pathos in a motivational statement?

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"You'll make the right decision because you have something that not many people do: you have heart."

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What type of rhetoric uses logic?

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Logos uses logic as its primary means of persuasion.

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Example of Logos in a legal argument?

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"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in."

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How does Ethos differ from Pathos?

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Ethos appeals to credibility and character, while Pathos appeals to emotions.

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How does Logos differ from Ethos?

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Logos relies on logical reasoning and evidence, while Ethos relies on the speaker's credibility.