Place Review SEM

Front

The distribution channel that uses intermediaries.

Back

Indirect

Front

What intermediary does not take ownership of the product in the distribution channel? Options: Agent, Wholesaler, Retailer, Consumer

Back

Agent

Front

The path a product takes from the producer to the consumer

Back

Channel of distribution

Front

Services are distributed with what type of channel?

Back

Direct

Front

Clothing, TVs, Computers are considered what type of channel coverage?

Back

Selective

Front

When considering coverage required in channel management, manufacturer to retailer is ___

Back

Exclusive

Front

fan experience as it relates to live events refers to

Back

to the overall impression made on the sports or entertainment consumer.

Front

What determines if spectators become repeat customers?

Back

positive or negative experience

Front

Negative fan experience adversely impacts an organization’s: bottom line, ticket sales, & sponsorship

Back

bottom line, ticket sales, & sponsorship