Flashcard 2 Review (TM, Branding, Place, Fans, etc.)

Front

What rule of thumb will help event/sport marketers develop a memorable logo?

Back

It should be positive and simple.

Front

When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating

Back

Brand awareness

Front

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand

Back

image

Front

When does fan experience begin?

Back

When a consumer begins thinking about purchasing a ticket.

Front

The producer sells to a wholesaler, the wholesaler sells to retailers, who reach the final consumers.

Back

Indirect distribution

Front

Watching the football game live at the stadium

Back

Direct distribution

Front

The channel member that does not take ownership of the products is?

Back

Agent

Front

Gum, candy and soft drinks fall under what kind of channel coverage?

Back

Intensive

Front

When considering coverage required in channel management, manufacturer to retailer is ___

Back

exclustive

Front

When we define a target market we consider at least three elements these are? Geographic, demographic, and psychographic

Back

Geographic, demographic, and psychographic