Ethos, Logos & Pathos

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What is Ethos?

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Ethos is an appeal to ethics. It is a means of convincing the audience of the character or credibility (trustworthiness) of the persuader.

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What is Pathos?

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Pathos is an appeal to emotion. It is a means of convincing the audience by creating an emotional response.

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What is Logos?

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Logos is an appeal to logic. It is a means of convincing the audience through rational thought and reason.

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Example of Ethos: "If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation." What is this an example of?

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Ethos

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Example of Ethos: "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor." What is this an example of?

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Ethos

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What is the primary purpose of using Ethos in persuasion?

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To establish the credibility and trustworthiness of the speaker.

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What is the primary purpose of using Pathos in persuasion?

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To evoke an emotional response from the audience.

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What is the primary purpose of using Logos in persuasion?

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To appeal to the audience's logic and reason.

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Identify the appeal: "The statistics show that 90% of people prefer this product over others."

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Logos

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Identify the appeal: "Imagine the joy of a child receiving a new toy on their birthday."

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Pathos