Advertising and Promotion Flashcard "B"

Front

Any form of paid, non-personal mass communication that reaches an audience.

Back

Advertising

Front

Promotion of a product includes which of the following: Advertising a new product, Redesigning a product to give it more features and make it look more modern

Back

Advertising a new product

Front

Before deciding on the most appropriate advertising media, it is important to

Back

Establish the target audience for the product

Front

The advertising format, such as broadcast, print, internet, outdoor, or specialty

Back

Media

Front

This form of media has a targeted audience, long life span, and a high pass along rate.

Back

Magazine

Front

This media includes television and radio, meaning that signal is transmitted.

Back

Broadcast

Front

This media includes magazines and newspapers.

Back

Print

Front

This media includes billboards, messages on buildings or transportation, benches, etc.

Back

Outdoor

Front

Useful and inexpensive items given away with the business’ name printed on them.

Back

Specialty media

Front

The saying in a print ad that gets the reader's attention and leads the customer to read the rest of the ad.

Back

Headline