Marketing Final STUDY GUIDE

Front

How do needs, wants, and demands differ in the context of consumer behavior?

Back

Needs are essential requirements, wants are desires influenced by society, and demands are wants supported by purchasing ability.

Front

Focusing more on specific products than on the benefits and experiences they provide is called

Back

marketing myopia

Front

What do market offerings include?

Back

Products, services, solutions, and experiences designed to satisfy needs or wants.

Front

What is it called when a brand expands into a new product category?

Back

Brand extension

Front

Customer Relationship Management (CRM) is primarily concerned with acquiring new customers and does not focus on engaging and growing existing customer's expectations.

Back

False

Front

Customer ____________ is based solely on the quality of the product, not on how well the product meets or exceeds the customer's expectations.

Back

satisfaction

Front

Digital technologies, such as social media and mobile applications, enable companies to engage customers in ongoing brand interactions and community building.

Back

True

Front

Collaborations of two non-related brands is also called.

Back

Co-Branding

Front

The image is an example of which of the following branding strategies: Co-Branding, Mixed Branding, Brand Extension, Rebranding?

Back

Rebranding

Front

Which is NOT one of the 4 Core Market Offerings? Products, Services, Experiences, Social Media Platforms

Back

Social Media Platforms