Marketing 2 Final Exam Review
Flashcard
•
Business
•
12th Grade
•
Easy
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100 questions
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1.
FLASHCARD QUESTION
Front
Which of the following forms of ownership is a group of individuals organized by a charter that is granted by a state: Corporation, Proprietorship, Partnership, Cooperative
Back
Corporation
2.
FLASHCARD QUESTION
Front
What tort did Brix Beauty Salon commit by using a celebrity's name and photograph in a recent newspaper advertisement without permission? Options: Defamation, Wrongful interference, Appropriation, Conversion
Back
Appropriation
3.
FLASHCARD QUESTION
Front
Computer manufacturers sell their products through retailers, such as Best Buy. This is an example of the (blank function of marketing.
Back
channel management
4.
FLASHCARD QUESTION
Front
Indirect channels of distribution are the only channels that involve
Back
intermediaries.
5.
FLASHCARD QUESTION
Front
Packaging a product in a biodegradable or recyclable container is one way a channel member can participate in the ethical practice of
Back
green marketing.
6.
FLASHCARD QUESTION
Front
One aspect of coordinating channel management with pricing activities involves
Back
setting appropriate prices.
7.
FLASHCARD QUESTION
Front
When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to:
Back
make a decision.
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