Marketing 2 Final Exam Review

Marketing 2 Final Exam Review

Assessment

Flashcard

Business

12th Grade

Easy

Created by

Wayground Content

Used 1+ times

FREE Resource

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100 questions

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1.

FLASHCARD QUESTION

Front

Which of the following forms of ownership is a group of individuals organized by a charter that is granted by a state: Corporation, Proprietorship, Partnership, Cooperative

Back

Corporation

2.

FLASHCARD QUESTION

Front

What tort did Brix Beauty Salon commit by using a celebrity's name and photograph in a recent newspaper advertisement without permission? Options: Defamation, Wrongful interference, Appropriation, Conversion

Back

Appropriation

3.

FLASHCARD QUESTION

Front

Computer manufacturers sell their products through retailers, such as Best Buy. This is an example of the (blank function of marketing.

Back

channel management

4.

FLASHCARD QUESTION

Front

Indirect channels of distribution are the only channels that involve

Back

intermediaries.

5.

FLASHCARD QUESTION

Front

Packaging a product in a biodegradable or recyclable container is one way a channel member can participate in the ethical practice of

Back

green marketing.

6.

FLASHCARD QUESTION

Front

One aspect of coordinating channel management with pricing activities involves

Back

setting appropriate prices.

7.

FLASHCARD QUESTION

Front

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to:

Back

make a decision.

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