Marketing: Promotion I Review

Front

Promotion is persuasive communication.

Back

True

Front

This image is an example of

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Institutional Promotion

Front

This image is an example of

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product promotion

Front

Which of the following is NOT part of the promotional mix? Direct Marketing, Public Relations, Sales Promotions, Personal Selling, Segmented Pricing

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Segmented Pricing

Front

Involves sales representatives establishing and maintaining direct contact with prospects and customers.

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Personal Selling

Front

A paid form of one-way communication directed at a customer or prospect.

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Direct Marketing

Front

A form of advertising directed to specific customers or prospects that includes direct mail and email.

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direct marketing

Front

Activities directed at customers to boost sales. Examples include coupons, samples, and point-of-purchase displays.

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sales promotions

Front

Actions used to improve the company's image and public opinion.

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public relations

Front

Companies tend to use more than one element of the promotional mix to achieve their marketing goals.

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True