Target Market

Front

What is it called when you divide a market into a smaller more similar market?

Back

Market Segmentation

Front

A target market is defined as...

Back

A group of people identified as potential buyers

Front

Which options below describe demographics? Hobbies, Annual Salary, Location, Likes/Dislikes

Back

Annual Salary

Front

Personal characteristics that make up a target market.

Back

Demographics

Front

Social lifestyles of a target market.

Back

Psychographics

Front

Which option below is an example of a psychographics? Gender, Location, Customer Loyalty

Back

Attitudes

Front

Segmenting the market based on where people live.

Back

Geographics

Front

Segmenting the market based on product related behavior.

Back

Behavioral

Front

Which one is an example of behavioral? Options: Annual Income, Purchasing the same brand of a product consistently, Where you live, Hobbies

Back

Purchasing the same brand of a product consistently

Front

The target market is a male, 35-45, annual income of $60,000. Which one shows how this target market is described?

Back

Demographics