Unit 6 Marketing Review

Front

_____ are a form of product that consists of activities or benefits offered for sale that are intangible and do not result in ownership

Back

Services

Front

____ are consumer products bought frequently, immediately and without much thought

Back

Convenience

Front

_____ are less frequently purchased products that consumers compare on quality, price, and style

Back

Shopping

Front

_____ products are those that are purchased for further processing or use in conducting a business

Back

Industrial

Front

A _____ is a name, term, sign, symbol that identifies the maker or seller of the product or service

Back

brand

Front

A ____ consists of all the product lines and items that a company offers for sale

Back

Product mix

Front

_____ occurs when a company introduces additional items in a given product category under the same brand name (new flavor, new color, new size)

Back

Line extension

Front

Which stage in the product life cycle is characterized by rapid market acceptance and increasing profits?

Back

growth

Front

A company adds a new product under a new brand name but keeps it in an already existing product line. This is called

Back

Multibrand

Front

Services are produced and consumed at the same time and cannot be separated from their providers

Back

Service inseparability