Marketing Semester 1 Review

Flashcard
•
Business
•
10th Grade
•
Hard
Wayground Content
FREE Resource
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42 questions
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1.
FLASHCARD QUESTION
Front
What is the difference between advertising and sales promotion?
Back
Advertising focuses on long-term brand building, sales promotion focuses on short-term sales.
2.
FLASHCARD QUESTION
Front
Which stage of the product life cycle is characterized by fast growing sales and rise in capacity utilisation?
Back
Growth
3.
FLASHCARD QUESTION
Front
Which element of the marketing mix is concerned with bringing the product or service to the consumer?
Back
Place
4.
FLASHCARD QUESTION
Front
What are the distribution channels used by B&Q, McDonalds, Coca-Cola, and Apple?
Back
Agents, Wholesalers, Distributors, Retailers
5.
FLASHCARD QUESTION
Front
What is the distribution strategy used for higher priced items that are sold at a single outlet?
Back
Exclusive Distribution
6.
FLASHCARD QUESTION
Front
Which of these is a pricing strategy? Cost-based pricing, Product-based pricing, Customer-based pricing, Market-based pricing
Back
Cost-based pricing
7.
FLASHCARD QUESTION
Front
The elements of the promotional mix are: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing and ___________
Back
Sponsorship
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