Chiến lược sản phẩma và vòng đời sản phẩm
Flashcard
•
World Languages
•
University
•
Hard
Truc TThanh
Used 1+ times
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24 questions
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1.
FLASHCARD QUESTION
Front
产品的概念
Back
是指能提供市场的, 用于们组人们某种欲望和需要的任何事物包货实物,服务,场所(不同产品在不同地方使用),组织),设计,意识等
2.
FLASHCARD QUESTION
Front
产品的生产周期
Back
是指产品从进入市场开始,··到最终退出市为止·所经历的全部时间
3.
FLASHCARD QUESTION
Front
导入期
Back
生产销量小, 制造成本高, 广告费用最高的时间, 一般利润为负
4.
FLASHCARD QUESTION
Front
成长期
Back
销售量开始增速增长, 生产成本大幅度下降, 利润有负变正
5.
FLASHCARD QUESTION
Front
成熟期
Back
产品的销量从缓慢增加到缓慢减少, 同时利润额大到最高值
6.
FLASHCARD QUESTION
Front
衰退期
Back
销售量减少, 利润额快速下降, 生产量减少, 成本上升
7.
FLASHCARD QUESTION
Front
产品包含3个层次
Back
1. 核心品
2. 有形品
3. 附加品
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