PESTLE Analysis and Business Decisions

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Learning Objectives

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By the end of the session, learners should be able to explain how using a PESTLE analysis can inform business decisions and complete a PESTLE Analysis.

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Technological Change

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The rapid advancement of technology disrupts industries and business operations. Example: Electric vehicles challenge traditional car manufacturers, with Tesla leading the market.

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Legal Environment

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Regular analysis of laws is essential to avoid serious consequences like fines and bad publicity. Activity: Research a recent business law violation and its impact.

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Environmental Factors

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Businesses must consider carbon emissions, waste, recycling, and pollution. Example: Tesco’s commitment to reducing carbon emissions through sustainable practices.

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PESTLE Analysis Activity

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Conduct a PESTLE analysis and a SWOT analysis on chosen businesses. Submission due tomorrow; top 3 influential factors to be justified.

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Social Trends

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Understanding social trends is crucial for businesses to adapt and thrive. Example: The rise of remote work has led companies to invest in digital collaboration tools.

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Economic Factors

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Economic conditions like inflation, interest rates, and economic growth impact business strategies. Example: High inflation rates may lead businesses to adjust pricing strategies.

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Political Environment

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Political stability and government policies can significantly affect business operations. Example: Trade tariffs can influence supply chain decisions and costs.