This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.
Promotion: Communication and Personal Selling

Flashcard
•
Specialty
•
9th - 12th Grade
•
Hard
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39 questions
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1.
FLASHCARD QUESTION
Front
Back
Promotion
2.
FLASHCARD QUESTION
Front
Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.
Back
communication
3.
FLASHCARD QUESTION
Front
This is the method selected to convey the message.
Back
message channel
4.
FLASHCARD QUESTION
Front
This is any paid presentation using mass media to promote the business’s or organization’s message to the target market.
Back
Advertising
5.
FLASHCARD QUESTION
Front
This is the effort to reach consumers by generating positive publicity.
Back
Public Relations
6.
FLASHCARD QUESTION
Front
This is any short-term incentive that gives customers an immediate reason to buy.
Back
Sales Promotion
7.
FLASHCARD QUESTION
Front
This is person-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer about the organization’s products or services.
Back
Personal Selling
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