CIW Social Media Strategist Final Exam Study Guide

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What is a best practice for using curated content ethically when creating an article about the best games for breaking the ice at parties? Options: Create a new title, links to the original sources and add personal editorial comments.; Choose multiple articles, pull snippets from them and use one of the titles from the articles.; Use the full text from two articles, plus snippets from others with links to the original articles’ Web sites.; Use the images and full text from the longest article, add personal editorial comments and create a new title.

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Create a new title, links to the original sources and add personal editorial comments.

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The company is in the response stage of managing the crisis. What should they do? Options: Remove all postings from their message board and publicly deny the error on the popular social media sites. Prepare an executive report on the crisis, with recommendations for organizational changes to prevent similar incidents in the future. Post responses to the messages, explaining the problem and when it will be resolved. Monitor the messages to determine how many are posted, until the error is corrected. Then contact the message posters privately by phone or e-mail.

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Post responses to the messages, explaining the problem and when it will be resolved.

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What tasks should Connie perform to ensure all departments are performing as expected? Options: Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions. Identify control requirements for risk assessment, identify regulatory or financial risks and create reports that assess risks and suggest controls. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.

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Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

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How can a large grocery store chain best incorporate social media to their advertising mix? Options: Post recipes with coupons for the ingredients. Schedule promotional events at various store locations. Post the weekly coupon flyer as a PDF. Post a link to their corporate Web site.

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Post the weekly coupon flyer as a PDF.

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Sarah is conducting a SWOT analysis of the online social media plan. Which of the following should she have completed first? A social media audit, Development of a persona, A social media audit and a list of social media goals, Analysis of current user demographic segmentation

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A social media audit and a list of social media goals

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What kind of social media metric best measures the number of followers who clicked and responded to a paid advertisement?

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Click-through rates

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A company noticed a recent spike in online posting about one of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which value component was missing from the analysis about the spike?

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Context; most of the posts were complaints about product performance

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What type of media report would be the most appropriate for Jonathan's presentation about the results of the marketing team’s social media campaigns over the last year? Options: Campaign, Executive, Platform, Community

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Campaign

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A startup business is designing fabric patterns for the home fashion industry. What type of platforms will best meet the business' social media marketing needs?

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Photo oriented sites, such as Instagram or Pinterest

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Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign? A car manufacturer that makes trucks, sedans and hybrids; A circus performance troupe that travels the country; A political campaign for mayor of a large city; A large financial services company providing payroll processing

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A political campaign for mayor of a large city