Marketing Fundamentals Semester 1 Final Review

Front

Identify the basis for segmentation for the statement below. Our target market is female customers between the ages of 30-50.

Back

Demographic

Front

Identify the basis for segmentation for this statement: Our product will target individuals who like to lead a healthy lifestyle.

Back

Psychographic

Front

Identify the basis for segmentation for the statement below. We are targeting individuals who live in the midwest.

Back

Geographic

Front

Identify the basis for segmentation for the statement below. Our target market is basketball players. Mark only one oval.

Back

Psychographic

Front

Consumer goods such as toothpaste and shampoo are generally classified as what type of products?

Back

convenience product

Front

Dove started out offering women's products but now includes products for men. What strategy do they use?

Back

brand extension

Front

The final stage in the product life cycle is ________.

Back

decline

Front

Kaux specializes in expensive jewelry. Most of their jewelry is custom-made for their elite customers. What type of products do they offer?

Back

specialty product

Front

Which of the following is true about generic brands?
Options:
They are more popular today than ever before.
They were first developed during the last period of economic prosperity in the United States.
They were designed to appeal to the price-conscious consumer.
They are manufacturer brands.

Back

They were designed to appeal to the price-conscious consumer.

Front

Which of the following is the best example of a direct channel? A wholesaler sells soda to concession stands who then sell it to store patrons. Family Dollar Store sells party plates and napkins. Mayse Farm sells pumpkins to you to carve. J&L Manufacturing sells carpeting to the Lowe’s Design Center, and the Design Center then sells it to customers.

Back

Mayse Farm sells pumpkins to you to carve.