Marketing Flashcard

Front

Why is understanding consumer behavior important for marketers?

Back

It guides advertising strategies

Front

What is a target market?

Back

The specific group of consumers a business aims to reach

Front

How do businesses create product differentiation?

Back

By highlighting unique features and benefits

Front

What are distribution channels?

Back

Ways through which a product reaches the consumer

Front

What is the primary goal of advertising?

Back

To create brand awareness

Front

Which of the following is NOT a feature of advertising? Targeting mass audiences, Creating brand awareness, Driving sales

Back

Personal connection

Front

Which type of research provides insights into consumer preferences? Options: Qualitative research, Secondary research, Quantitative research, Both A and C

Back

Both A and C

Front

What does demographic data typically include?

Back

Information about consumer age, gender, income, and education

Front

Why is understanding consumer behavior important for marketers?

Back

It guides advertising strategies

Front

What is a target market?

Back

The specific group of consumers a business aims to reach