Pick the Mix

Front

Marketers plan where they need to go and how to get there efficiently, in order to:

Back

achieve satisfying connections

Front

With the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, what is the goal? Options: improving this year's sales training results by 7% over last year's results, improving this years customer satisfaction by 7% over last year's ratings.

Back

improving this years customer satisfaction by 7% over last year's ratings.

Front

Of the following, which is a strategy for the goal of increasing this year's website sales by 9% over last year's sales? Options: Letting people know the web address, putting the web address on company vehicles, printing the web address on company business cards, including the web address in advertising

Back

Letting people know the web address

Front

Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this years customer service (by 15% over last years achievement)? Options: scheduling the customer service training dates, improving the customer waiting area, increasing customer benefits, offering customers a payment plan

Back

scheduling the customer service training dates

Front

A goal can be evaluated to determine its

Back

success

Front

To reach their goal, marketers plan the route they believe to be: reasonable, straight, easy, efficient

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efficient

Front

When marketers determine their tactics, they make sure their tactics:

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line up with their strategies

Front

A firm's strategy is important because it shows

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how its goal will be reached.

Front

To select the best strategy available to them, marketers should consider- how to get their product into more customers hands, how the marketing concept applies to their situation, resources needed to research and develop their product, when they want promotional messages delivered to customers

Back

how the marketing concept applies to their situation

Front

What do marketers do once they select what they think is the best strategy?

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set aside the needed funds