AP Research - Research & Surveys Flashcard

Front

Who introduced survey research in the 1930s?

Back

Paul Lazarsfeld

Front

What is the main purpose of using random sampling in surveys?

Back

To increase validity

Front

Which type of validity checks if survey questions appear reasonable?

Back

Face validity

Front

What does reliability in survey research refer to?

Back

Consistency of the questions

Front

Which method is NOT a type of survey mentioned in the text? Options: Focus Group, Telephone, Case Study, Personal Interview

Back

Case Study

Front

What is the main advantage of using the scientific process in surveys?

Back

It increases the validity and reliability of results

Front

Which type of validity ensures questions are about the issue and related subjects?

Back

Content validity

Front

What is the focus of the article 'Research and Surveys'?

Back

The science behind surveys

Front

Which principle is NOT part of survey research? Options: Analysis, Processing, Data gathering, Hypothesis testing

Back

Hypothesis testing

Front

What is the main concern of external validity in surveys?

Back

The generalizability of the results