Who introduced survey research in the 1930s?
AP Research - Research & Surveys Flashcard

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12th Grade
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Hard
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1.
FLASHCARD QUESTION
Front
Back
Paul Lazarsfeld
2.
FLASHCARD QUESTION
Front
What is the main purpose of using random sampling in surveys?
Back
To increase validity
3.
FLASHCARD QUESTION
Front
Which type of validity checks if survey questions appear reasonable?
Back
Face validity
4.
FLASHCARD QUESTION
Front
What does reliability in survey research refer to?
Back
Consistency of the questions
5.
FLASHCARD QUESTION
Front
Which method is NOT a type of survey mentioned in the text? Options: Focus Group, Telephone, Case Study, Personal Interview
Back
Case Study
6.
FLASHCARD QUESTION
Front
What is the main advantage of using the scientific process in surveys?
Back
It increases the validity and reliability of results
7.
FLASHCARD QUESTION
Front
Which type of validity ensures questions are about the issue and related subjects?
Back
Content validity
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