Rosie the Riveter-Reading Review

Front

What was the purpose of the War Advertising Council created in 1942?

Back

To mobilize America's advertising industry in support of the war effort

Front

Who was Rosie the Riveter?

Back

A fictional character used in a successful advertising recruitment campaign.

Front

How many American women were at work by February 1943?

Back

15 million

Front

What was new about the majority of American women working during the time of the campaign?

Back

They had never worked outside their home before

Front

What did the nation's major magazines do in September 1943 to support the war effort?

Back

They devoted their covers to portrayals of women in war jobs.

Front

Which institution conducted a contest for the best magazine covers?

Back

The Museum of Modern Art in New York

Front

What was the underlying theme of the social change regarding women's work during wartime according to the text?

Back

It was a patriotic responsibility for women and an opportunity for employers to support the wartime economy.

Front

What type of work did women take on during the wartime period mentioned in the text?

Back

Heavy construction, lumber and steel mills, airplane and munitions factories, and more.

Front

What nickname did women working in wartime industries acquire?

Back

Rosie the Riveter

Front

Which artist's poster is most commonly associated with Rosie the Riveter?

Back

J. Howard Miller