Pathos, Logos, and Ethos

Front

What is the definition of logos?

Back

Appeal to logic.

Front

What does ethos refer to in rhetorical appeals?

Back

Appeal to the credibility/trustworthiness of the speaker.

Front

What is pathos?

Back

Appeal to the emotions of the audience.

Front

Which rhetorical appeal is used when a speaker tries to establish trust?

Back

Ethos.

Front

What type of appeal is demonstrated when a speaker uses facts and statistics?

Back

Logos.

Front

In advertising, what does pathos aim to do?

Back

Evokes emotions to persuade the audience.

Front

How can ethos be established in a speech?

Back

By demonstrating knowledge, experience, and honesty.

Front

What is an example of logos in a debate?

Back

Using logical reasoning and evidence to support an argument.

Front

Which rhetorical appeal would be used in a charity ad that shows sad images?

Back

Pathos.

Front

What is the primary goal of using ethos in communication?

Back

To gain the audience's trust.