SEM I Unit 5 Post Test

Front

Why do traditional sales promotions often fail to increase attendance at sporting events?

Back

Traditional promotions lose their appeal.

Front

Which of the following is an example of a sales promotion: A 50%-off coupon, A television commercial, A personalized sales presentation, A press release

Back

A 50%-off coupon

Front

Which of the following is a sales promotion that would meet a customer’s unique desire: A chance to win a ski trip, A discount of 20%, An advertisement, A 30%-off coupon

Back

A chance to win a ski trip

Front

Sales promotion is a major part of sports/event marketing because

Back

the industry is so highly competitive.

Front

Which of the following is a benefit of “out-of-the-box” sales promotions:

Back

Your game/event stands out from the competition.

Front

How is Brian prepared for inspiration for the tennis tournament sales promotion ideas?

Back

He knows his target market.

Front

How is Shannon prepared for inspiration in generating sales promotion ideas for the concert tour?

Back

She knows her competition.

Front

How is Marcus prepared for inspiration?

Back

He’s putting a new twist on an old idea.

Front

How is Chelsea prepared for inspiration?

Back

She’s brainstorming.

Front

When you ask, “What does this sales promotion offer to customers?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing?

Back

Determine incentive.