Fall Review Part 1

Front

Which employability skill can be defined as “working with a diverse group of people to reach a common goal?”

Back

Teamwork

Front

Meeting new and different people to make connections in your field of study is an example of which employability skill?

Back

networking

Front

What is the definition of marketing?

Back

the process of developing, promoting and distributing products

Front

What does a company need to do in order to market a product successfully? Options: make sure they have a large inventory of their product, understand what people want and need to buy, spend a lot of money on advertising, hire a sales representative

Back

understand what people want and need to buy

Front

Which term states that businesses must satisfy the customer’s needs and wants with the right goods at the right time, at the right price, and at the right place?

Back

Marketing Concept

Front

Which utility is illustrated when Kellogg's adds whole grains to their cereal?

Back

Form Utility

Front

What type of utility includes displaying magazines near the checkout counter in the grocery store?

Back

Place Utility

Front

When you put the content label on the back of a can of vegetables, which utility are you using?

Back

Information Utility

Front

Which of the following options should be considered when identifying a market?
- only the demographics of the people in the area
- only the psychographics of the people in the area
- all potential customers who may purchase a product or service
- all potential customers who may not purchase a product or service

Back

all potential customers who may purchase a product or service

Front

Marketing a product that appeals to everyone, such as milk, is what type of marketing?

Back

Mass Marketing