PBMF-Chapter 8 Review Coach Arnold

Front

A product that is different in some way from existing products is called:

Back

New Product

Front

The manufacturing of goods in large quantities using standard techniques is called:

Back

Mass Production

Front

A product that offers different features and options for the consumer is called:

Back

Enhanced Product

Front

Marketing an existing product in a new way to create a new opinion or view of the product in the minds of consumers to increase sales is called:

Back

Repositioning

Front

Using new packaging for an existing product is called:

Back

Repackaging

Front

A product that includes additional features that are not part of the physical product, but increases its usability is called:

Back

Extended Product

Front

The specialization of individuals who perform specific tasks is called:

Back

Division of Labor

Front

The area of management responsible for the activities necessary to produce goods and services is called:

Back

Operations Management

Front

The physical product in its simplest form is called:

Back

Basic Product

Front

The introduction stage of a new product is called:

Back

Commercialization