Public Opinion Polls Flashcard

Front

What do tracking polls measure?

Back

Where people stand heading into an election

Front

What should questions in a poll be like?

Back

Objective, unemotional, and not "leading"

Front

What does weighting/stratification ensure in a sample?

Back

That demographic groups are properly represented

Front

Why is it important for questions to be unemotional in polls?

Back

To avoid influencing the respondents' answers

Front

What is Non-Response Bias?

Back

People who don’t trust media won’t participate in a poll.

Front

How can social media affect public opinion polls?

Back

By skewing what is perceived as public opinion.

Front

When do polls become more aggressive?

Back

Around Presidential elections.

Front

Which type of poll is typically conducted as voters leave the polling station?

Back

Exit Polls

Front

What is the term for the effect where respondents give socially acceptable answers?

Back

Social-Reliability Bias

Front

Which term refers to the discrepancy between pre-election polls and actual election outcomes?

Back

Bradley Effect